Full funnel analysis and consultancy
Which channel actually contributes, where your budget gets stuck, and what that means for the choice you have to make next month.
On request
You know which channel got the last click. You do not know which channel made the difference.
Last click is not analysis, it is bookkeeping. It tells you who was standing at the till, not who got the customer into the shop.
A funnel analysis looks at the whole route: which channels sit at the front, which only close, and which you are paying for twice. That is not a model you switch on; it is work that lands differently at every company.
What this usually comes down to
Channel contribution
What each channel actually adds rather than claims. With an attribution model where that holds up, and with an honest caveat where it does not.
Where the leak is
From impression to customer: where do people drop out, and does it matter. Not every drop in a funnel is a problem.
What you do with it
An analysis without a decision is a document. We end at what you will do differently, and how you will see in a month whether it helped.
How it goes
It usually starts with a question you have had for a while. First we check whether your data can answer it; if it cannot, I say so before we start rather than afterwards.
After that I work in your environment, with your definitions, and deliver an analysis you can retell yourself. Sometimes that is half a day, sometimes a few weeks. We agree that up front.
If the measurement is wrong, analysing it is pointless. In that case it starts with the GA4 and GTM audit (in Dutch).