Groen Data B.V. · Privacy

Privacy and cookies

I work with other people's measurement data every day. The least I can do is write down precisely what happens on my own site.

What this site measures

You choose per category. If you choose nothing, or decline, Google Tag Manager is never loaded and not a single request goes to Google, Microsoft or LinkedIn.

Analytics: Google Analytics 4 and Microsoft Clarity. Analytics shows which pages are viewed and what people do; Clarity shows how they do it, with heatmaps and recordings of mouse and scroll movement.
Marketing: LinkedIn Insight Tag and the advertising signals for Google Ads. For advertising audiences, and to see which ad led to an enquiry. Decline marketing and the LinkedIn tag is never loaded and those signals stay denied.

What analytics records: which pages were viewed, roughly which region you are in, what kind of device and browser you use, which source brought you here, and a few actions on the site: a click on a button towards the contact section, opening one of the tools or an expandable block, a click through to my scheduling page, and whether a contact form was successfully sent. Each event carries what kind of page it was and in which language, never who you are.

Clarity additionally records movement across the page: where you scroll, where you click and where you get stuck. Anything you type is always masked: the contact form, the UTM builder and the dataflow drawer are explicitly shielded, and Clarity masks input fields by default. Internal pages are not recorded at all.

With marketing consent, LinkedIn sees that you visited this site and uses that to build an audience later. It is LinkedIn's own pixel; I never see names, only counts and aggregated characteristics.

What does not happen

No advertising on this site, and no advertising cookies without your marketing consent. I do advertise in Google myself, so you may have arrived here through an ad.
Nothing sold on to third parties, and no data combined into a profile on my side.
The content of your message, your name and your email address never go to Analytics, Clarity or LinkedIn.
No external fonts. They are hosted on this server, so nothing goes to Google Fonts.
No cookies before your choice, not even "functional" ones that quietly measure. If you open the calendar yourself, Cal.com does set its own cookies inside it; see below.

Google, Microsoft, LinkedIn and Cal.com are US companies; with your consent, data may be processed outside the EU under those companies' standard terms.

Your choice is stored locally in your browser so you don't have to make it again on every visit. That is not a cookie but localStorage, holding nothing except yes or no per category and a date. After a year I ask again.

The contact form

If you use the form, I process your name, email address, optionally your organisation, and your message. Only to answer your question. Sending runs through Netlify, the company hosting this site; from there the message reaches my inbox.

Nothing goes to a CRM, a newsletter list or an advertising platform. If a conversation doesn't lead to an assignment, I delete the correspondence once I no longer need it for my administration.

Rather not use a form? Email info@groendata.nl directly.

Booking a meeting

If you click a button to schedule a conversation, the Cal.com calendar opens in a window on this page. Nothing from Cal.com loads before that moment: if you don't book, you get no script, no window and no cookie from them. In that window you fill in your name and email address, and for an intake your question; that goes straight to Cal.com, which processes it on my behalf, and reaches my calendar and inbox. Cal.com sets its own cookies there for the booking process.

If you allowed analytics, I record that a meeting was booked, from which page, and its booking reference. Your name, your email address, the meeting title and whatever you filled in never go along. Decline analytics and you can still book; I simply measure nothing.

The booking itself, so your name, email address, the time and your answer to the intake question, is stored in a restricted Google Cloud environment in the EU. That is for managing the appointment and following it up, and it is separate from the statistics: the two can only be tied together through that neutral booking reference. Only I have access. If the conversation doesn't lead to an assignment, I delete it once I no longer need it for my administration.

Hosting

The site runs on Netlify. Like any web server, Netlify keeps server logs containing IP addresses among other things, in order to deliver the service and prevent abuse. I have no influence over that and I do not use those logs for analysis.

The UTM builder and the dataflow drawer run entirely in your own browser. What you type into them never leaves your device and is not stored anywhere.

Your rights

You may request which data I hold about you, have it corrected or deleted, and object to the processing. One email to info@groendata.nl is enough; I read my own email. If we don't resolve it together, you can lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Data controller: Groen Data B.V., Zoetermeer, the Netherlands
Chamber of Commerce: 95832386
VAT: NL867328952B01
Contact: info@groendata.nl